victoria-motivates elements living online magazine and media channel is now boasting a reach of nearly 3 million viewers monthly. Our magazine features great content, expert advice from our All Star Advisory Board, daily tips, and inspiration.

We have recently added video as the newest dimension of the elements living experience. The following clip features Olympic Rower Victoria Draper, shot in site in Santa Monica. Do you see what a difference the video adds? I think it tremendously enhances the personality of the media channel.

We use the elements living media channel as a tool to help create awareness for the elements “lifestyle.”

Members and prospective guests for elements clubs, BalanceD Diet clubs, and BalanceD online all receive complimentary subscriptions to elements living magazine, as well as motivational emails sent to their inbox.

The magazine allows the elements brand to remain “front of mind” with our consumers, and also substantially adds to the well-rounded lifestyle experience for our members and guests. Soon, an online store will be added to showcase a select line of hand picked fitness tools, accessories, and top tier weight loss and supplement lines.

elements is the only fitness brand to offer such a complete media “backbone” to support the franchisees and club members, we are truly delivering a complete lifestyle experience.

We were very excited this week to formally announce Bruce Fabel as the new CEO of elements for women. Selecting the perfect CEO for an organization is no easy task, my search lasted nearly one year, and began with a relatively short list of hand-picked names.

To me, it was essential that our top executive possessed the experience, leadership, and knowledge to take the elements and BalanceD brand from 41 locations to 800. Our CEO also needed to have the ability to relate to many types of people, in many types of situations. I was immediately impressed with Bruce. His references were impeccable - having worked with the likes of Donald Trump, Steven Spielberg, and Calvin Klein. He conveyed class, professionalism, but also a warm and inviting persona which I knew would be essential in building elements at the fundamental grass-roots and staffing levels.

As elements and BalanceD Diet continue to explode internationally, we have continued to invest into leadership to ensure that our executive team remains the leader in the industry. We will soon be announcing two of the largest names in the beauty and leisure industries as the newest additions to our Board of Directors. The elements board is quickly becoming a collection of who’s-who in business and media (something that I am delighted about).

I have been asked for many of the details of Bruce’s background, and 5 year vision plan for elements for women. Please find the text from the news release below, and business announcements posted online.

MIAMI, FL - elements, the upscale fitness and living brand, announces the addition of leading global entrepreneur Bruce Fabel to their corporate team. A former Vice President of Nike Global Retail, Mr. Fabel will fill the role of Chief Executive Officer as the nationally-recognized women’s health and wellness brand grows from 21 to 320 units globally, and launches a multi-million dollar weight loss brand, BalanceD, with 800 planned retail locations and robust interactive website.

Mr. Fabel joins elements after acting as Vice President of Nike Global Retail, where he led a comprehensive global expansion of Nikes retail market share through the opening of 150 Niketown and Nike Outlet stores worldwide. Recruited from Nike by Calvin Klein Inc., he became executive Vice President of Global Retail and managed the expansion of the multi-billion dollar Calvin Klein brand into European, Asian and American markets by successfully completing 66 licensed stores.

Mr. Fabel was also integral in the creation and design of Warner Bros. Studio Stores throughout the U.S. and Europe as Vice President of Retail Development. This included the real estate construction rollout of 156 stores over a period of five years, as well as the 40,000-square foot flagship locations in New York City and London.

In addition to his strong management background, creativity and proven track record of creating and implementing successful marketing and growth strategies, Mr. Fabel also brings an outstanding record of successful and profitable business expansions and global brand development. Under Mr. Fabel’s leadership, elements plans to increase industry market dominance, accelerate rollout of franchised locations in premium US and international cities, launch “BalanceD™”, a major online and retail diet brand, as well as a developing company-owned locations in key urban markets.

For more information on Bruce Fabel or the elements for women clubs and brand, visit www.elementsforwomen.com and www.elementsliving.tv, or our online diet at www.balanceyourelements.com

In life, they say that we wouldn’t be anywhere without our friends. I believe the same principal should apply in business. There is something to be said for doing business with good people, people who you can develop friendships and successful relationships with over time. As with any good friendship, other introductions are made, expanding our circle of contacts, and eventually… friends. We use a tongue-in-cheek lingo of “friends of elements” to describe anyone who has gone the extra mile to help make our brand successful. Lately, our friends list has been rapidly expanding to include a who’s who of top political, business and media figures.

I received a call this Friday morning from Paris, from the founder of one of the world’s leading beauty brands. On a recent visit to NYC, he had heard some buzz about the elements fitness and lifestyle brand and wanted to take a closer look… we were on the phone for about 45 minutes, talking strategy, branding, and marketing. He had grown a 1 million dollar enterprise to a billion dollar conglomerate, and was even more excited than me about the future of our brand(s). It was certainly a great start to the day.

Later that Friday, I received a call from the CEO of one of the largest health club brands (another “friend of elements”), wanting to speak about the elements brand and take a closer look at the programs we are developing, specifically “elements living,” our online magazine. With a viewer base climbing into the millions, the magazine and media channel has certainly become a much-discussed brand builder. The popularity of our syndicated columns, such as “Ask Dr. Fab” is growing with each issue. The magazine helps to add to the consumer experience, and is helping to get elements into more media channels, such as Yahoo and Forbes online.