A Magic Pill?
Of course we all know that there is no magic pill for weight loss… but that does not stop billions of dollars from being spent each year by Americans in this pursuit. I have often said that the key ingredient when designing a lifestyle or weight loss plan is to include the inspiration, the motivation, and also the dream that the results can be achieved. As elements? prepares for several major announcement surrounding our new diet programs, we find ourselves deeply entrenched in the study of consumer patterns, both past and present. The elements? brand was created as a lifestyle brand, one that can easily resonante with a consumer whether they were seeking weight loss, fitness, or simply a lifestyle change.
Our elements? clubs are designed with multiple revenue centers, including powerful weight loss and diet coaching programs. The new developments at elements brand headquarters will very likely position us as a category leader in lifestyle. This morning involved calls to various agencies, including a key manufacturer and distributor of product. Luckily, this process is made much easier since many of our management team are seasoned industry veterans. I find that our brand name is well known in the product industry, and we have had several vendors offer to partner with us on the launch, and although this is likely not the route we will go - it is certainly complimentary as it affirms their strong belief in our brand and product.
elements? is becoming known as the "category leader" in women’s health and fitness. I say this because more people are saying it to me. I received a warm phone call yesterday from the director of the most reputable worldwide fitness certifications, who had read about elements? in a recent trade article. Our one hour phone conversation certainly opened up a relationship for strong collaborations. Not only are relationships like this important for business, but they are also strong signs that elements? is a respected brand among the industry elite.
