A new outlook on retail
As summer approaches, we prepare for the launch of 5 additional elements? locations, in major cities around the country. We are opening a second and third Atlanta location, and will soon be announcing number 4 in the popular market. Atlanta is a great example of our “cluster based” approach to club development. The Southern States cluster is supported by our Atlanta operations office, and includes clubs in North and South Carolina, as well as Georgia and Northern Florida. This “hub and spoke” approach to development allows elements for women to better support and manage growth, and to provide stronger training for our franchise and company club personnel.
We will soon be announcing the re-launch and expansion of our uptown Charlotte location, as well as new operations HUBs in Chicago, Miami, and California. The Miami HUB will support central and South Florida, and will also include a multinational support staff to launch Latin America growth and the brand continues our wave of international expansions.
