A vision of wellness
Today elements for women announced a partnership with GRAVITY?, the leader in total-body conditioning systems, and also the creator of the famed "Total Gym." Our management team has enjoyed a long relationship with the owners of EFI Sports Medicine, their parent company, and are pleased to offer this amenity in all new elements? club locations. (GRAVITY is presently offered in our Atlanta club, and is extremely popular with the membership and clients there). elements? fitness clubs are unique as they offer multiple "fitness zones," including smartcard workouts, cardio, group fitness, and yoga/pilates - members can create a customized workout experience, complimented with personal coaching and an attentive staff.
The goal of elements?, as a brand, is to foster a movement of wellness - worldwide. elements? living is about a balanced approach to a healthy lifestyle - body, beauty and mind. As we continue to announce exciting new locations (including additional Atlanta clubs, expansion in Charlotte, the launch of Ohio and Seattle) it is very exciting to see the message of community, wellness, and empowerment reach the local level.
Our award-winning elements? clubs are uniquely complimented by our online magazine and media channel, elements living. With the announcement of a major diet and wellness portal arriving later this year - the consumer experience
Readership to online portals are measured by "impressions"… essentially how many screens a site is delivered to, and also by subscribers. Our new elements living magazine is now boasting over 150,000 impressions weekly, a number which we expect to soon climb into the millions, as a result of some key strategic partnerships. Unique features, such as syndicated columnist and our "expert guide to elements living" (now officially a part of the online magazine) has been attracting new readers and mag reviewers by the dozens each day. It is certainly exciting to see this media portal grow, it allows us a unique platform to tie in our All Star Fitness Experts with fresh and inviting content. As expected, it is also delivering the elements? brand and message to a targeted, and captive audience.
