CBS, CI, and Chicago…
This is shaping up to be a busy week, kicked off with the Columbus Day Holiday. Although holidays are optional work days for our corporate staff, we found ourselves extremely busy this Monday (in both Atlanta and Miami offices) with the sequence of events that were about to be kicked off. Ella Storm, from our All Star Fitness Experts, begins a 5 part series on "ultimate fitness" taped for CBS. The exposure will be great for elements in key markets, so our publicist spent the day prepping her for the tapings. We are hoping to use this newly formed relationship to help increase exposure on both CBS and UPN, with additional Advisory Board members slated for future tapings this season. We will air these clips as they become available on elements living, our online magazine.
One thousand miles north, Chicago is gearing up for Club Industry, one of the largest fitness conventions of the year. The Club Industry event attracts thousands of health club owners, investors, equipment vendors, and suppliers, ina one week trade show and educational event. The elements team is hosting many events at the show, including education seminars, presentations for future owners, and an on-site training at our new Chicago location, which will be arriving this winter. Shows such as club industry are an excellent time to feel the pulse of the fitness industry, and to get a feel for just how rapidly the industry is expanding. As I read about the record warm weather in Chicago this past weekend, I can only hope the trend continues throughout the week, as I am becoming accustomed to the heat of Miami!
