This week brought us back to the West Coast as we joined the International, Racquet, and Sportclub Association (knows as IHRSA) for their annual convention. Thousands of fitness business owners converged in Southern California for the 4 day conference, joined by the top vendors and business professionals. This year our team was meeting with many franchisees and potential international developers, in what proved to be a marathon session! It is easy to feel off of the energy and pulse of the convention, and I think IHRSA serves as a great and powerful reminder of why many of us entered the fitness industry in the first place, to make a lasting impact on the wellness of America. It is so refreshing to be involved in an industry that profits from helping others reach a healthier lifestyle. The outlook and growth statistics for the fitness industry are very robust, as the industry continues to benefit from double digit growth, new market sectors, and widening usage numbers both nationally and abroad.

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