Friends of elements
In life, they say that we wouldn’t be anywhere without our friends. I believe the same principal should apply in business. There is something to be said for doing business with good people, people who you can develop friendships and successful relationships with over time. As with any good friendship, other introductions are made, expanding our circle of contacts, and eventually… friends. We use a tongue-in-cheek lingo of “friends of elements” to describe anyone who has gone the extra mile to help make our brand successful. Lately, our friends list has been rapidly expanding to include a who’s who of top political, business and media figures.
I received a call this Friday morning from Paris, from the founder of one of the world’s leading beauty brands. On a recent visit to NYC, he had heard some buzz about the elements fitness and lifestyle brand and wanted to take a closer look… we were on the phone for about 45 minutes, talking strategy, branding, and marketing. He had grown a 1 million dollar enterprise to a billion dollar conglomerate, and was even more excited than me about the future of our brand(s). It was certainly a great start to the day.
Later that Friday, I received a call from the CEO of one of the largest health club brands (another “friend of elements”), wanting to speak about the elements brand and take a closer look at the programs we are developing, specifically “elements living,” our online magazine. With a viewer base climbing into the millions, the magazine and media channel has certainly become a much-discussed brand builder. The popularity of our syndicated columns, such as “Ask Dr. Fab” is growing with each issue. The magazine helps to add to the consumer experience, and is helping to get elements into more media channels, such as Yahoo and Forbes online.
