Getting BalanceD?
Next week, after the New Year’s Holiday, we will be holding a press conference in Miami to announce the details of BalanceD?, our new online diet mega-site. As the nation was busy preparing for the Holidays this year, we are working extra hard on all of the unimaginable inner-workings that surround such a massive project… from technology strategies, to member integration.. from choosing the perfect recipes, to adapting the program for every hundreds of possible consumer scenarios, to creating the hand-to hand marketing and consumer sales literature… launching the new diet company has been an immense undertaking, and one which I believe will be one of the finest products released from the elements? creative team to date.
We plan to use the online portal to expand the current diet programs and services available within the elements? clubs as well, adding a powerful revenue center to the existing operators. Diet and weight loss is a multi-billion dollar industry, and when positioned properly, is an ideal component of a successful fitness program. I have been working within the fitness industry for over 10 years, in all levels from club owner to Brand Director, and truly have not seen such a well-integrated approach as we are about to unveil. We certainly expect elements to solidify its position as a category leader in this sector. Look for further details on BalanceD to come very soon.
