We gave congratulations this week to our three Atlanta gyms, for winning the prestigious “Best of Atlanta” award. It was notable to mention that this was the second “Best of” award elements had won in two weeks. To me, this is notable because it shows that consumers and members are really expressing their loyalty and affinity for elements. We get countless requests each week from potential members across the country (and sometimes world) requesting or inquiring about club locations. This growing database is becoming a major asset to the brand, especially since prospects receive our “elements living” magazine free of charge, where they can interact with our fitness experts, keep tuned-in to the latest fitness and lifestyle tips and trends, create a customized diet, and download video workouts. This “element experience” is being enhanced again next year with the addition of a full supplement line and robust online store. Consumers are able to “experience elements living” at home, and also at their Award-winning local elements club… what a concept!

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