Hello Windy City
There was a definite warm spot in the cold Chicago winter, as elements launched the first club in the Chicagoland metro.
Chicago is an exciting market for us to enter. Not only does it represent one of America’s top cities, but it also geographically allows us to develop the midwest, and create support networks for the franchises using our “hub and spoke” approach.
We were very excited to see the brand new club featured on a major news segment. Watching the clip provides a great snapshot of a few things to me: the energy inside of an elements club, and the excitement of our owners. This club is locally owned by Kim Branch, who is a dynamic and talented owner. She was able to utilize her past business experience in real estate to supervise not only the construction, but also the successful launch of the club - which was able to pre-sell hundred memberships in the month prior to opening. Part of the fabric that makes elements a great national brand is the local expertise that is contributed by each elements club owner. Personal attention to detail, and higher levels of service help to continue to make elements the category leader in fitness clubs for women.
