Reaching Peak Season
As we fast approach the peak season for fitness and lifestyle consumer purchases, there is a higher level of excitement than usual in our corporate offices… we have recently opened a new operations office in mid-town Atlanta, and have recently expanded our Miami brand showcase center as well. Our entire corporate team and club owners are preparing for a banner 2008 season.
Typically, December, and the beginning of the year mark high season for both franchise purchases and also fitness purchases, making it a doubly busy time for us. This is coupled now with the unveiling of our large online diet and wellness portal which will be debuting December 31. We have fielded a higher-than-usual amount of press inquiries regarding elements and also the online wellness hub - Tuesday morning was spent in a photo shoot for the national business journals. On Monday, I have an interview for Franchise Radio, and our Advisory Board members are looking like a who’s who of fitness celebrities, with sightings on CBS, MTV, Shape, Fitness Magazine, Prevention and Woman’s World.
It is very exciting to see the growing attention to the brand, and our clubs… and to watch the number of consumer and membership inquiries rise in response to the exposure. elements, and our online magazine elements living are very well positioned to be the market leading fitness and lifestyle brand for women.
