Syndication
Properly growing a category-leading fitness brand requires us to take many approaches. elements diet and fitness is very distinct from other health club providers, largely due to our vision of growing elements? as a total lifestyle brand: online magazine, All-Star Fitness Experts, Expert Advice, Online Diet and Wellness Portals, and a full service health club network. All of these components combine to create a unique synergy, and allow us to support our guests and members in a way our competitors cannot. elements? is in many ways more than simply a fitness brand, it is a lifestyle movement… we encourage club and online members to interact, share their stories, successes, and their journeys. This social network creates a powerful force, and makes the membership to an elements club far more valuable to the consumer. It also helps to drive retention and referral rates in our popular clubs.
One way that we have expanded the reach of the brand is through our popular syndicated lifestyle columns. Our "elements" personalities create monthly branded columns, such as "Ask Dr. Fab" and "elements of a Healthy Relationship." These columns are then shared with other online magazines and websites who share similar demographics. Readers can enjoy the columns and then for more, link back to our magazine and websites. This allows our magazine (and brand) to have a reach into the millions for each issue, and has proved to be a great source of media for us. Click here for the latest issue of elements living, and to see some of our featured columns…
