Is your business famous yet?  It is important to understand how to really build buzz locally, and drive more traffic to your business organically.

We are all well aware of the importance of the web in consumer’s buying patterns. Consumers use the web to research, explore, and 78% make buying decisions prior to ever visiting your club (or business).

Web 2.0 is a term given to the new, interactive nature of the web, focusing on Social Networking, blogging, and consumer reviews.

Not only is it important for your business to have a great, clear website, but it is equally important to compliment a website with local business presence, and consumer reviews.

The more (positive) consumer feedback you have on your business, the more credible the business becomes, and the more confident a consumer will be in making a decision to join on her first visit.

A great way to quickly enhance the visibility of your business is to “partner” with top consumer review websites.  I recommend to our franchisees to to focus on one of the internet’s top Consumer Review websites, www.kudzu.com.   Kudzu, names after the voraciously fast-spreading vines the grow in the south, is a great way to describe the effects of consumer reviews.