Exceptional Careers in a Fast Growing Industry

Posted on: Tuesday, August 12th, 2008 in: Economy, Elements Clubs
[caption id="attachment_167" align="alignnone" width="500" caption="elements for women is the top full service fitness brand for women"]elements for women is the top full service fitness brand for women[/caption]

The fitness industry has experienced double digit for each of the past three decades. All of our statistics and projections show the largest growth is yet to come, with an abundance of baby-boomers and wider usage percentages.

Although some of the growth is attributed to demand factors, I believe a large part of the fitness industry growth is attributed to the passion which is shared by so many of the professionals within the industry. Think about it… it is rare to have a total industry with such a large percentage of truly dedicated professionals. Whether it be personal fitness goals, motivating friends, club members, or recruiting new members - there is a passion for fitness, and a lifestyle of wellness, which is shared by nearly all employees within our industry.  From Charlotte exercise professionals to fitness executives in Atlanta, there is a common energy and quest for betterment which is shared.

Click to continue reading “Exceptional Careers in a Fast Growing Industry”

Club FIT in Charlotte

Posted on: Friday, August 1st, 2008 in: Elements Clubs, Marketing
[caption id="attachment_122" align="aligncenter" width="300" caption="Sample of handouts used to promote club fit, our outdoor initiative for Charlotte"]Sample of handouts used to promote club fit, our outdoor initiative for Charlotte[/caption]

elements fitness has recently announced the expansion of our clubs in the Charlotte market, and the addition of BalanceD Diet to the city. We are in-process of some great upgrades to our club at 129 W Trade Street, and our corporate team has been making frequent visits to the city

On a recent visit to Charlotte, we began to discuss ways that we could have more of an impact of wellness overall in the city. After several weeks of planning, we made a formal announcement to launch “Club FIT” - a citywide wellness initiative, with partnerships from major Charlotte area media and businesses.

Club FIT would be a way for elements for women to become more involved in the local community, and with its free programs would encourage residents to participate in healthy lifestyle programming. One our first planned programs for Charlotte is a downtown waling club, which offers a great fitness option at lunch. The one hour walk begins with a stretch in a park, then a “fitness” walk led by our highly qualified trainers.  Participants will be offered toning exercises and tips during the 30 minute walk.  We are already three weeks into the program, and the  response  has been excellent.

Plans to expand the program later in the year include healthy dining options at local restaurants, and involvement with the 5K run and regional fitness events.