The Expert Guide
Christopher palumbo, elements for women, By Chris Palumbo. Many people are surprised to learn that elements now maintains three major consumer websites, all tied together, with a major web expansion initiative already in place to more than double the current scope and size over the next 10 months.
I believe my favorite elements for women website is our consumer blog… the "official guide to elements living" tips, advice, and secrets from our lifestyle experts…
As the premium brand of health clubs for women, elements? features a host of experts in the fitness, diet, and lifestyle realm. From our corporate offices in New York City to our Brand Headquarters on Miami’s fashionable Lincoln Road, we are right in the heart of all things trendy, upscale, and cool. As our team began to notice a growing collection of great ideas, products, food, and tips, we imagined this new website as a platform to share our finds with the world… little did we realize how popular it would become - with thousands of views daily from around the country, and a growing list of loyal subscribers.
The spirit of this consumer site is to share our favorite picks for the very things that define our consumers and members "elements? women." The highly popular site includes our favorite products, beauty tips, travel insights, fashion, and more.
This "expert guide" with its frequent updates is part of the new elements living media channel we are unveiling this summer (online magazine, podcasts and music, video clips, and journals) Our goal is to get readership well into the hundreds of thousands, to increase the overall strength of the brand, and to further position elements as the premium fitness and lifestyle brand for women.
