The Major Announcement
Today, elements? moved a step forward to announcing our major diet and lifestyle unveiling. The "official announcement" will come later this year, in October, but our branding and development team members have been working diligently to create a program, sales system, and major portal which will allow us to introduce our upscale fitness and lifestyle brand into the weight loss and diet markets.
Obviously this is a major announcement which will dramatically shift the revenue matrix for the brand. In terms of total dollars spent, diet and weight loss outperform fitness nearly 5:1 in America. Many fitness brands, even the most successful ones, are not well positioned to offer diet or lifestyle programming in a major way. We believe that these portals must be firmly engineered into the fabric of the brand, something that we at elements? have done since our inception.
Our multi-million dollar diet program will feature the "best of" the elements brand… merging our upscale presence, our highly trained lifestyle consultants, and our All-Star Fitness Advisory Team. It will also include a major online portal, offering weight loss, nutrition, and health information with an emphasis on balance, healthy lifestyle, and customizations.
We are quite excited to see this program develop so nicely, and also excited about the large scale media relationships which will come with us launching our lifestyle portals.
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