Warming up your Winter
Today was the launch of the winter issue of elements living magazine. The magazine audience, is deliberately separate from the clubs audience. While the clubs specifically focus upon upscale women, serving a 30-65 demographic in premium US markets, elements living is designed to be the "living" representation of our brand. Our expert panelists come to life with articles, video’s, tips, recipes, and more, and are complimented with articles from our staff of writers.
I was more than usually excited about this issue, as it represents our first of three branded columns, which we will begin to syndicate nationally to a planned audience of 1,200,000. We expect this audience to double by years end, due to the growing relationships elements is building with other publishers and content resources… this translates into a wide audience for our brand, and more potential members for the elements clubs.
The first of the three columns is "elements of a Healthy Relationships" by acclaimed columnist Letty Livingston, and will be joined by our "Ask Dr. Fab write in column, and "Q&A with the Nutrition Twins". The idea is to make the brand more interactive, and also to give us a wide reach, beyond simply the markets where we currently have clubs. By expanding our reach as a fitness information resource and media brand, the popularity and credibility of the elements clubs will continue to grow, and our unique branding will continue to grow a loyal following.
