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HEADLINE
December 1st, 2009

A Family of Lifestyle Brands The following is an excerpt from www.healthceoblog.com

As we are approaching the closeout of 2009, we have a great opportunity to reflect upon the growth and achievements made over the past year, as well as the past 5. It is hard to believe that elements™ fitness will be turning 6 years old next year - with 10 clubs open and over 50 franchise development territories sold to date, the next years will mark unparalleled growth for our popular fitness brand.

elements has developed a number of supporting brands over the past several years, allowing us to highly develop our offerings, and to tailor each offering to its appropriate audience. For example, instead of simply adding weight loss programming to our clubs, we developed BalanceDiet, an entirely separately branded weight loss system. BalanceDiet has evolved into its own stand-alone franchise offering this year, as well as it’s home inside of elements clubs.

Our in-club experience took a leap forward this year with the launch of “elements living TV,” a full entertainment and education network developed specifically for our members. popular music videos, well-presented digital signage, and clips from our All Star Fitness Experts create a unique and highly engaging member experience. Our television network is linked to elements living, our online magazine - to further develop content and make the entire experience interactive for members and guests.

The new year brings also the launch of Organics™ Weight Loss and Slimming Products, a well-designed supplement line of all natural products, specifically created for our target market and their families. The initial line of 6 products blends cutting edge science with carefully selected organic and vegetarian ingredients to develop a line of products which not only is safe, but is highly effective and “feel good” as well.  Organics™ is a great example of multiple revenue centers that elements offers to its franchisees.

We are frequently asked by our members, consumers, and fans what can be expected of the elements brands over the next year…. expect more locations, in great cities, opening soon. Expect more from our award-winning lineup of classes and fitness celebrities. Expect more of elements™ in the news, more communities, and more online networking features designed exclusively for our fast-growing membership base worldwide….   expect to Make it Happen™ in 2010!

elements is the only national full-service fitness and lifestyle brand for women. For more information on elements, or for business opportunities, call us at 305-535-1525 or visit www.joinelements.com

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Filled Under: elements brand

Economy, Franchise Startup Articles

elements announces lines of Credit up to $100K are now available for our franchise candidateselements announces lines of Credit up to $100K are now available for our franchise candidates

There are tremendous benefits to aligning with a well-respected franchise. A good franchisor is a partner, helping you in many ways, including: Choosing the ideal site, negotiating better real estate terms, lowering your costs for equipment and construction, teaching proven marketing and sales programs, and providing ongoing training and support.

Top franchise brands, such as elements and BalanceDiet, also have access to sources of capital for qualified franchisees. In addition to our multiple financing options, we are pleased to announce unsecured lines of credit (up to $100,000) for qualified franchisees.

________________________

elements is an international, award-winning lifestyle brand featuring boutique style fitness centers, weight loss centers, acclaimed online magazine and media channel, and compelling product lines.

For more information on business opportunities with elements or BalanceDiet, click here or visit www.joinelements.com.   Information can also be obtained by phone by calling 305-535-1525

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16 October 2009

Elements Clubs, elements brand

Hoodies replace Bikinis but excellence still top priority for South Beach brand
South Beach elements fitness makes Fargo Home
Miami, FL – 10/1/2009 –Just in time to break up the boredom of the long winter months, elements™, the popular Miami based fitness brand for women will arrive to Fargo, North Dakota. While it is true that the sizzling sands of South Beach are a world away from the snowy banks of Fargo, the message of an active healthy lifestyle remains universal.

elements™ Fargo will feature forward-thinking technology and advances, from Smart Workouts to dynamic Group Exercise class series. elements™ exclusively features SmartCard exercise system with European-designed “smart” machines, which greet each member by name, remember her settings, track her performance, and tell her where to go next. The touch screen and card practically become a personal trainer for the client.

An opening in Fargo propels elements™ into the cooler climates of the world, with the promise of creating a whole new bevy of winter beauties. The sentiment shared by all involved in the opening is that fitness knows no bounds, and that the elements™ lifestyle is desired by women of all areas and climates. A franchise in Fargo is yet another success story for the Miami based company. The elements™ team is excited about the new venture, “We are proud to introduce elements™ to the residents of the Northwest States. This opening proves that the elements™ message of health and vitality is universal and our business plan and franchise offerings can be successful anywhere.”

Residents of Fargo will soon be belly dancing to Brazilian beats, relaxing during candle light yoga, or stepping to the samba. For Fargo residents, the elements™ are about to get a whole lot more inviting.

Visit us on the web at: www.elementsforwomen.com

About elements™
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly-owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online and Club Business International among others. The brand features technologically advanced Smart Workouts, dynamic Group Workout series and a robust online diet program, BalanceD™. Over 45 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai, Australia, Canada and London.

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10 October 2009

Elements Clubs, elements brand

elements fitness accounces Canada Launch with former Puma Flagship Location
Toronto, ONT – 3/20/2009 – Upscale women’s fitness brand elements has announced its expansion into Canada with a flagship center-city Toronto elements location. The club, expected to open early 2010 will be the first upscale women’s-only fitness experience for in the Toronto market.

“Toronto is a great city for elements… it has many similarities to New York, and a full service brand like elements can really be developed to its fullest – we are planning a real showcase location with some great
surprises here. This is the first of several planned Canadian clubs, we are quite excited about it. The buzz we have been receiving from Canadian fitness professionals tells me we are on to something really good”

The elements fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Relying on expert guidance and support, elements™ creates a platform for women to come together in an environment of health and wellness. The brand also features an online magazine and media channel, elements living, a full-service interactive diet program, BalanceD™, and a full retail line.

Miami-based elements currently has 12 US locations with a total of 55 franchised locations under planned development. The company has been adding health club locations in signature markets such as Chicago, Atlanta, and New York since its inception in 2004. The company, following its “clustering-based” philosophy to growth, has now begun active franchising campaigns in Canada and also Latin America.

For more information about business opportunities with elements, please call 305.535.1525 or agarcia@elementsforwomen.com, or visit www.elementsforwomen.com

About elements™:
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly-owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online and Club Business International among others. The brand features technologically advanced Smart Workouts, dynamic Group Workout series and a robust online diet program, BalanceD™. Over 65 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai, Australia, Canada and London.

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6 October 2009

elements brand

Building Community
AVON Walk for the Cure

elements™ has long been a supporter of women’s issues and causes. As we all know, October marks Breast Cancer Awareness month,  a cause where elements is especially active.

As a wellness brand and also a franchisor, we offer many support products to help our clubs create community, generate awareness and raise money for worthwhile organizations. Fitness and Breast Cancer Research have gone hand-in-hand for quite some time, with two events becoming top fundraisers for the cause- the AVON Breast Cancer Walk, and Susan G. Komen Race for the Cure.

In multiple locations throughout the country, elements clubs and our team have help to raise awareness, spear fundraising efforts, host events for the walkers and runners, and even serve as the “opener and warm up” for Boston’s Breast Cancer walk.

Our brand mission of empowerment and “making it happen” really comes to life at events such as these, and helps to build lasting ties between our club teams, members, and communities across the US.

elements is the leading brand of fitness clubs for women. The award-winning brand includes boutique style fitness centers, BalanceDiet weight loss centers, interactive online diet, acclaimed online magazine and television network, and popular product lines.

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30 September 2009

Obesity, elements brand

Its all about Organics
After much anticipation, we are proud to announce the initial launch guide of our (wholly owned) Organics™ by elements All Natural Slimming and Weight Loss Products.

We are currently in-production on the products, and expect delivery to be available to our clubs and resellers as soon as late October. The initial products arrive in true elements style, with great consumer appeal. They boasts an all-natural formulation, highest quality and all vegan ingredients. Increasing the consumer appeal is the feel-good aspect of the line, including using all post-consumer and recycled materials, as well as the fact that 3% of all proceeds are donated to the Rainforest Foundation.

Its all about Organics

Selling popular weight Loss and anti-aging products is one of the strongest ways a store can to expand its market share and consumer loyalty.

In health clubs product sales are especially important, as they increase personal training, diet coaching, and overall package sales.

For more information on Organics™ by elements, please call (305)535-1525 or email sales@elementsforwomen.com

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25 September 2009

BalanceD, elements brand

Popular Miami-based lifestyle brand expands into lucrative consumer weight loss sector

elements group announces new franchise opportunity, BalanceDiet Center
Miami, FL – 10/2/2009
elements fitness, in an unprecedented industry move, announced the launch of BalanceDiet, a new franchise opportunity designed for the weight loss consumer. The BalanceDiet brand offers a lifestyle approach to dieting, with customers engaging with diet and health experts, both in person, and over the web, coupled with a highly acclaimed (wholly owned) product line. This combined strategy gives potential customers the added edge they need to achieve their fitness goals.

Available in all 50 states, as well as internationally, BalanceDiet Center offers a franchise opportunity for today’s investor. The individual centers offer multiple revenue streams, such as 1-on-1 Coaching, Popular and Well-branded Supplement and Product Sales, Small Group Series and Classes, Interactive Diet, DVD’s and more. Backed by a multi-million dollar interactive weight loss portal, which allows clients and diet consultants to help track progress, create meal plans, grocery lists and offers tips and tricks, the new system is poised to take the dieting franchise market by storm.

BalanceDiet offers investors the opportunity to reap huge rewards with only a small investment. For as little as  $30,000 liquid investment, franchise owners will be able to launch their own BalanceDiet center, making this the perfect launch into the multi-billion dollar fitness dieting industry for first time business owners.

The concept for BalanceDiet came from entrepreneur and elements brand creator Christopher Palumbo. He determined that a market truly exists for an appealing diet and weight loss brand with a stylish, simple, and no-nonsense approach. With BalanceDiet, elements does just that, while simultaneously offering affordable franchises for those ready for their own business. “The recession-proof diet and weight loss industry is at 64 billion dollars annually and experiencing tremendous growth each year. BalanceDiet is a well-rounded weight loss program, offering effective products and services in a stylish environment. Franchisees benefit from an association with elements, a major fitness brand and our related magazines and media channels, making BalanceDiet the first weight loss offering with an emphasis on both diet and also an active lifestyle,” says Palumbo.

Don’t miss your opportunity to embark on the new elements BalanceDiet experience in your community. Territories are already being reserved, with twelve reservations taken within the initial two weeks.
visit us on the web at: www.elementsforwomen.com

About elements™
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly-owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online and Club Business

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10 September 2009

Elements Living Magazine, elements brand

Check out the latest issue of elements living interactive magazine (found online at www.elementsliving.tv). One of our recent expansions to the interactive member/branding programs this year was the addition of the “elementsliving TV” network within our clubs. The multi-media platform allows us to have a unique and powerful communications platform with our guests, including “teasers” and short segments in-club on the network, and longer form articles and videos on the online magazine.  Both platforms share the same name, and themes.  With the launch of “elements living television,” the elements fitness brand is one of the very few which is positioned to operate equally well in the online (virtual) space as well as the bricks-and-mortar club space. We are truly creating a branded experience, which is generating loyalty and referral traffic with our fast-growing international audience.

Take a look below for an excerpt and link to our online magazine…

Live Fabulously this Fall with elements living magazine

Learn to live fabulously this fall with the newest edition of elements living magazine! In this issue, we reveal our most luxurious weekend retreats and indulge our inner gourmet with a visit from Chef J. We check in with All-Star trainer Ella Storm for top tips on toning thighs and buns, and discover the best way to handle a night out on the town with the Nutrition Twins. Dr. Fab reveals the secret for looking eternally glam with antioxidants, and our resident sexpert Letty Livingston solves your craziest romantic woes. Ready to start living the glamorous life? Fall into it today with elements living magazine!

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2 September 2009

elements brand

The launch of the elements institute June 21/Miami, FL/PR-Newswire :

From the perpetually health conscious South Beach in Miami, Florida comes the announcement of the newly formed elements Institute, the latest installation under the elements Group® health and fitness umbrella. Created to serve as both a consumer products oversight committee and scientific governing body, the newly formed elements Institute is comprised of many of the top minds in the health and fitness industry. Here medical doctors, scientists, and other lifestyle, health and wellness professionals will team up to deliver the most recent research and development results in an effort to produce the most effective weight loss products and programs available on the market.

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1 August 2009

Franchise Startup Articles

Timing is everythingThe following is an excerpt from HealthCEOblog.com

How many times have we heard (or said) in business that “timing is everything!” All of us have had an uncle or relative who told us of how he would have been a multi-millionaire if only he had made this investment, or bought this business, piece of property, etc….

In business and in life, the ability to make a decision with good timing is what really sets the successful people apart from the rest. “Going with the flow” will get you average returns, but truly having vision, or confidence will allow you to achieve extraordinary results.

I was commenting to one of our new franchisees yesterday that the costs to open a business are about 30% less then they were just a year ago. Vendors are needing to meet their quotas and production requirements, so we are seeing far-reduced prices on materials and equipment.   Landlords (in top centers) are being extremely flexible, giving generous free rent periods, and in some cases paying for the entire club buildout.   The elements franchise team spends quite a bit of time building relationships with landlords, and is very active in negotiating the best possible structure for each club.  Keeping in mind that most leases are 5-10 years in length, and that rents are about 30% lower than they were a year ago, the savings over time for the business are quite significant!

This is coupled with the ability to be more selective in hiring, and be more flexible with pay options - giving a new business a real boost if they are able to launch within the next 4-6 months.

For more information on starting a franchise, visit www.elementsforwomen.com

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28 July 2009

elements brand

elements living TV going live......  Countdown Begins!
The following is an excerpt from healthCEO.com

After much work, energy, and investment, we are happy to be within a week from launching our new television network. elements will be one of the only brands to have such full control of our consumer experience, and such an advanced way to communicate with members, staff, and prospects throughout the US and North America.

I happy to share with you some (rough drafts) of the new elementslivingTV network.  These are samples of Network IDS which will play between music videos.

Music will also play with elements graphics “masking” the screen.  (click here to see)

New and Fresh Content will include soft promotions for achieving a healthy lifestyle through using the many revenue centers offered in our fitness franchises, including: membership, personal training, premium classes, diet coaching, supplements, member referrals, community events, specials and more.
Adding to the complexity of the project was the requirement that each club, of course,  be able to customize its own local network – since offerings, music preference, and programming will vary by region. Keep in mind that there is a strong revenue component to the network for each club as well – since clubs can sell advertising spots on their network.  This has attracted several prominent health club owners to approach us about converting their existing clubs to the elements brand - adding a more robust member experience, as well as powerful new revenue centers.

Overall, elements living TV will take each club to a new level of professionalism, experience, and communications with staff and members. It will truly set our clubs apart from the others.

The online magazine is (www.elementsliving.tv), the TV Network in the clubs is elementslivingTV … they will interact very much with each other in the future (for example, Dr. Melina can introduce an article, which will appear on the magazine) … more member visits to your magazine is a great retention tool, and can also help to increase ancillary revenues, referrals, and supplement sales.

For more information or franchise opportunities, visit:    franchise.elementsforwomen.com

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28 July 2009